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Applauded
Across Countries & Professions
"Excellent!
Finally a book that gives you permission to Sell!
Defines selling for the 21st century."
Anthony Parinello, author of Getting to VITO
"George
Dudley and Jeff Tanner have collaborated on a
well-written book...fresh ideas...informative
and insightful."
Robert L. Shook, Bestselling author of books on
marketing and selling
"Read
the Hard Truth About Soft-Selling and get a healthy,
mind-clearing dose of reality...before you invest
another dime or one more minute in sales systems
and training."
Theodore B. Kinni, journalist, author, The Business
Reader
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